<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Erikzona - the state of Jonas Eriksson. Writing, Design, Music, Life.</title>
	<atom:link href="http://www.erikzona.com/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.erikzona.com</link>
	<description>Writing, Advertising and Stuff</description>
	<lastBuildDate>Wed, 16 May 2012 04:52:21 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.2.1</generator>
		<item>
		<title>Tom Hanks on Sliema promenade</title>
		<link>http://www.erikzona.com/tom-hanks-on-sliema-promenade/</link>
		<comments>http://www.erikzona.com/tom-hanks-on-sliema-promenade/#comments</comments>
		<pubDate>Wed, 16 May 2012 04:52:21 +0000</pubDate>
		<dc:creator>Jonas</dc:creator>
				<category><![CDATA[Malta]]></category>
		<category><![CDATA[Misc]]></category>
		<category><![CDATA[Brad Pitt]]></category>
		<category><![CDATA[Oscar winning actor]]></category>
		<category><![CDATA[Sliema promenade]]></category>
		<category><![CDATA[Tom Hanks]]></category>

		<guid isPermaLink="false">http://www.erikzona.com/?p=3301</guid>
		<description><![CDATA[When you either walk or run on the seafront every single day it&#8217;s nice to see some celebrities enjoy the same thing. A few months ago we had Brad Pitt shooting a few streets from our house and in the above picture Tom Hanks is walking with his daughter along the Sliema promenade (you see [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.erikzona.com/wp-content/uploads/2012/05/Thankssurfside.jpg"><img class="alignnone size-full wp-image-3302" title="Thankssurfside" src="http://www.erikzona.com/wp-content/uploads/2012/05/Thankssurfside.jpg" alt="" width="634" height="453" /></a></p>
<p>When you either walk or run on the seafront every single day it&#8217;s nice to see some celebrities enjoy the same thing. A few months ago we had <strong>Brad Pitt</strong> shooting a few streets from our house and in the above picture <strong>Tom Hanks</strong> is walking with his daughter along the Sliema promenade (you see Surfside in the back, right?). The reason the <strong>Oscar winning actor</strong> is in <strong>Malta</strong> is that he&#8217;s shooting the historical thriller <strong>Captain Phillips</strong>.</p>
<p>It makes you proud to have famous people enjoying the island the same way you are and it seems like Hanks is already a native when it comes to complaining about the traffic.</p>
<p>Follow Tom Hanks on Twitter <a href="http://twitter.com/#!/tomhanks" target="_blank">here</a></p>
]]></content:encoded>
			<wfw:commentRss>http://www.erikzona.com/tom-hanks-on-sliema-promenade/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Magical City of Rome</title>
		<link>http://www.erikzona.com/the-magical-city-of-rome/</link>
		<comments>http://www.erikzona.com/the-magical-city-of-rome/#comments</comments>
		<pubDate>Tue, 15 May 2012 13:50:40 +0000</pubDate>
		<dc:creator>Jonas</dc:creator>
				<category><![CDATA[Me]]></category>
		<category><![CDATA[Misc]]></category>
		<category><![CDATA[Rome]]></category>
		<category><![CDATA[The Magical City of Rome]]></category>

		<guid isPermaLink="false">http://www.erikzona.com/?p=3298</guid>
		<description><![CDATA[We&#8217;ll see you Thursday.]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.erikzona.com/wp-content/uploads/2012/05/rome-italy.jpg"><img class="alignnone size-full wp-image-3299" title="rome-italy" src="http://www.erikzona.com/wp-content/uploads/2012/05/rome-italy.jpg" alt="" width="717" height="538" /></a></p>
<p>We&#8217;ll see you Thursday.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.erikzona.com/the-magical-city-of-rome/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Unimpressive Snickers Print Ad</title>
		<link>http://www.erikzona.com/unimpressive-snickers-print-ad/</link>
		<comments>http://www.erikzona.com/unimpressive-snickers-print-ad/#comments</comments>
		<pubDate>Mon, 14 May 2012 13:06:53 +0000</pubDate>
		<dc:creator>Jonas</dc:creator>
				<category><![CDATA[Advertising/Business]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Ads of the world]]></category>
		<category><![CDATA[Advertising Agency]]></category>
		<category><![CDATA[Art Director]]></category>
		<category><![CDATA[Chief Creative Officer]]></category>
		<category><![CDATA[Copywriter]]></category>
		<category><![CDATA[low on sugar]]></category>
		<category><![CDATA[Senior Creative Directors]]></category>
		<category><![CDATA[Snickers Print Ad]]></category>

		<guid isPermaLink="false">http://www.erikzona.com/?p=3292</guid>
		<description><![CDATA[I know what they&#8217;re trying to do here, &#8220;Don&#8217;t get low on sugar, have a snack, be happy.&#8221;, but I just don&#8217;t like execution here. It feels dull and uninspired. Copy and concept is good though: &#8220;You&#8217;re not you when you&#8217;re hungry&#8221;. I sure know how that feels! Taken from Ads of the World Credits: [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.erikzona.com/wp-content/uploads/2012/05/beanie.preview.jpg"><img src="http://www.erikzona.com/wp-content/uploads/2012/05/beanie.preview.jpg" alt="" title="beanie.preview" width="590" height="399" class="alignnone size-full wp-image-3293" /></a></p>
<p>I know what they&#8217;re trying to do here, &#8220;Don&#8217;t get low on sugar, have a snack, be happy.&#8221;, but I just don&#8217;t like execution here. It feels dull and uninspired. Copy and concept is good though: <em>&#8220;You&#8217;re not you when you&#8217;re hungry&#8221;</em>. I sure know how that feels!</p>
<p>Taken from <a href="http://adsoftheworld.com/media/print/snickers_beanie_face" target="_blank">Ads of the World</a></p>
<p><strong>Credits:</strong></p>
<p><strong>Advertising Agency:</strong> BBDO, New York, USA<br />
<strong>Chief Creative Officer:</strong> David Lubars<br />
<strong>Senior Creative Directors:</strong> Gianfranco Arena, Peter Kain<br />
<strong>Art Director:</strong> David Diliberto<br />
<strong>Copywriter:</strong> Tommy Troncoso<br />
Illustrator: Morning Breath<br />
Art Buyer: Cindy Pardy<br />
Published: May 2012</p>
]]></content:encoded>
			<wfw:commentRss>http://www.erikzona.com/unimpressive-snickers-print-ad/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Malaguena by Michael Lucarelli</title>
		<link>http://www.erikzona.com/malaguena-by-michael-lucarelli/</link>
		<comments>http://www.erikzona.com/malaguena-by-michael-lucarelli/#comments</comments>
		<pubDate>Mon, 14 May 2012 09:18:30 +0000</pubDate>
		<dc:creator>Jonas</dc:creator>
				<category><![CDATA[Music]]></category>
		<category><![CDATA[Malaguena]]></category>
		<category><![CDATA[Michael Lucarelli]]></category>
		<category><![CDATA[Spanish classic]]></category>

		<guid isPermaLink="false">http://www.erikzona.com/?p=3296</guid>
		<description><![CDATA[Absolutely brilliant rendition of this Spanish classic by Michael Lucarelli. Really great video too.]]></description>
			<content:encoded><![CDATA[<p><iframe width="560" height="315" src="http://www.youtube.com/embed/8B6jOUzBKYc" frameborder="0" allowfullscreen></iframe></p>
<p>Absolutely brilliant rendition of this Spanish classic by <a href="http://www.michaellucarelli.com/" target="_blank">Michael Lucarelli</a>. Really great video too.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.erikzona.com/malaguena-by-michael-lucarelli/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Crystal Clear Cillit Bang Print Ad</title>
		<link>http://www.erikzona.com/crystal-clear-cillit-bang-print-ad/</link>
		<comments>http://www.erikzona.com/crystal-clear-cillit-bang-print-ad/#comments</comments>
		<pubDate>Sun, 13 May 2012 20:06:03 +0000</pubDate>
		<dc:creator>Jonas</dc:creator>
				<category><![CDATA[Advertising/Business]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Advertising Agency]]></category>
		<category><![CDATA[Art Diretor]]></category>
		<category><![CDATA[Chief Creative Officer]]></category>
		<category><![CDATA[Cillit Bang Print Ad]]></category>
		<category><![CDATA[Copywriter]]></category>
		<category><![CDATA[Executive Creative Director]]></category>
		<category><![CDATA[good advertising]]></category>

		<guid isPermaLink="false">http://www.erikzona.com/?p=3288</guid>
		<description><![CDATA[This is a good advertising! One, clear, simple and great idea and excellent execution. Nothing to add, like the ad. Credits: Advertising agency: Euro RSCG, Israel Chief Creative Officer: Ben Sever Executive creative director: Ben Sever Art Director: Ale Feldman Copywriter: Oded Nadir Agency Producer: Dana Caro Head of Account management: Maya Cohen Account Executive: [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.erikzona.com/wp-content/uploads/2012/05/cillit-bang.preview.jpg"><img class="alignnone size-full wp-image-3289" title="cillit-bang.preview" src="http://www.erikzona.com/wp-content/uploads/2012/05/cillit-bang.preview.jpg" alt="" width="446" height="590" /></a></p>
<p>This is a good advertising! One, clear, simple and great idea and excellent execution. Nothing to add, like the ad.</p>
<p>Credits:</p>
<p><strong>Advertising agency:</strong> Euro RSCG, Israel<br />
<strong>Chief Creative Officer:</strong> Ben Sever<br />
<strong>Executive creative director:</strong> Ben Sever<br />
<strong>Art Director:</strong> Ale Feldman<br />
<strong>Copywriter: </strong>Oded Nadir<br />
Agency Producer: Dana Caro<br />
Head of Account management: Maya Cohen<br />
Account Executive: Yael Eichenwald<br />
Planner Director: Uri Oren<br />
Planner: Pnina Wiessman</p>
]]></content:encoded>
			<wfw:commentRss>http://www.erikzona.com/crystal-clear-cillit-bang-print-ad/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Ads: A Brand New Movie Theater</title>
		<link>http://www.erikzona.com/ads-a-brand-new-movie-theater/</link>
		<comments>http://www.erikzona.com/ads-a-brand-new-movie-theater/#comments</comments>
		<pubDate>Sat, 12 May 2012 06:57:25 +0000</pubDate>
		<dc:creator>Jonas</dc:creator>
				<category><![CDATA[Advertising/Business]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[a brand new movie theater]]></category>
		<category><![CDATA[ads]]></category>
		<category><![CDATA[Advertising Agency]]></category>
		<category><![CDATA[Art Director]]></category>
		<category><![CDATA[Copywriter]]></category>
		<category><![CDATA[Creative Director]]></category>

		<guid isPermaLink="false">http://www.erikzona.com/?p=3281</guid>
		<description><![CDATA[It&#8217;s hard to dislike this simple idea. After all, people like kids and movies, so dressing up a kid as famous movie characters can&#8217;t fail right? If you&#8217;re curious about why the copy reads: A brand new movie theater, now on the 3rd floor, it&#8217;s because Praia de Belas is a big shopping mall in [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.erikzona.com/wp-content/uploads/2012/05/anuncios-ingles-12.preview.jpg"><img class="alignnone size-full wp-image-3286" title="anuncios-ingles-12.preview" src="http://www.erikzona.com/wp-content/uploads/2012/05/anuncios-ingles-12.preview.jpg" alt="" width="307" height="413" /></a><a href="http://www.erikzona.com/wp-content/uploads/2012/05/anuncios-ingles-9.preview.jpg"><img class="alignnone size-full wp-image-3282" title="anuncios-ingles-9.preview" src="http://www.erikzona.com/wp-content/uploads/2012/05/anuncios-ingles-9.preview.jpg" alt="" width="307" height="413" /></a><a href="http://www.erikzona.com/wp-content/uploads/2012/05/anuncios-ingles-10.preview.jpg"><img class="alignnone size-full wp-image-3284" title="anuncios-ingles-10.preview" src="http://www.erikzona.com/wp-content/uploads/2012/05/anuncios-ingles-10.preview.jpg" alt="" width="307" height="413" /></a><a href="http://www.erikzona.com/wp-content/uploads/2012/05/anuncios-ingles-11.preview.jpg"><img class="alignnone size-full wp-image-3283" title="anuncios-ingles-11.preview" src="http://www.erikzona.com/wp-content/uploads/2012/05/anuncios-ingles-11.preview.jpg" alt="" width="307" height="413" /></a></p>
<p>It&#8217;s hard to dislike this simple idea. After all, people like kids and movies, so dressing up a kid as famous movie characters can&#8217;t fail right?</p>
<p>If you&#8217;re curious about why the copy reads: <em>A brand new movie theater, now on the 3rd floor, </em>it&#8217;s because Praia de Belas is a big shopping mall in Porto Alegre, Brazil.</p>
<p><strong>Credits:</strong></p>
<p><strong>Advertising Agency</strong>: <a href="http://www.globalcomm.com.br/">Globalcomm, Porto Alegre, Rio Grande do Sul, Brazil</a><br />
<strong>Creative Director</strong>: <a href="http://adsoftheworld.com/creative/luis_giudice">Luis Giudice</a><br />
<strong>Art Director:</strong> <a href="http://adsoftheworld.com/creative/fernando_quines">Fernando Quines</a><br />
<strong>Copywriter:</strong> <a href="http://adsoftheworld.com/creative/keigiro_ueno">Keigiro Ueno</a><br />
<strong>Photographer:</strong> <a href="http://adsoftheworld.com/creative/marcelo_nunes">Marcelo Nunes</a><br />
A<strong>dditional credits:</strong> Bandits Graphic<br />
<strong>Published:</strong> May 2012</p>
<p>I found this on <a href="http://adsoftheworld.com/media/print/praia_de_belas_shopping_a_brand_new_movie_theater_6" target="_blank">Ads of the World,</a></p>
]]></content:encoded>
			<wfw:commentRss>http://www.erikzona.com/ads-a-brand-new-movie-theater/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Smudgy Nu-Way Weiners Ads</title>
		<link>http://www.erikzona.com/smudgy-nu-way-weiners-ads/</link>
		<comments>http://www.erikzona.com/smudgy-nu-way-weiners-ads/#comments</comments>
		<pubDate>Fri, 11 May 2012 13:22:04 +0000</pubDate>
		<dc:creator>Jonas</dc:creator>
				<category><![CDATA[Advertising/Business]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[ads]]></category>
		<category><![CDATA[Advertising Agency]]></category>
		<category><![CDATA[Chief Creative Officer]]></category>
		<category><![CDATA[Copywriter]]></category>
		<category><![CDATA[Executive Creative Director]]></category>
		<category><![CDATA[Nu-Way Weiners]]></category>

		<guid isPermaLink="false">http://www.erikzona.com/?p=3272</guid>
		<description><![CDATA[  I understand the idea behind these, it&#8217;s the heritage of a brand taken through history and into the future; meaning that people enjoy chili now the way they always have&#8230; &#8230;but I still can&#8217;t get rid of the feeling that it looks like they&#8217;re eating shit. (And that&#8217;s why I cannot see how the [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.erikzona.com/wp-content/uploads/2012/05/nuway4_emoticon.preview.jpg"><img class="alignnone size-full wp-image-3274" title="nuway4_emoticon.preview" src="http://www.erikzona.com/wp-content/uploads/2012/05/nuway4_emoticon.preview.jpg" alt="" width="334" height="472" /></a> <a href="http://www.erikzona.com/wp-content/uploads/2012/05/nuway3_smileyface.preview.jpg"><img class="alignnone size-full wp-image-3273" title="nuway3_smileyface.preview" src="http://www.erikzona.com/wp-content/uploads/2012/05/nuway3_smileyface.preview.jpg" alt="" width="334" height="472" /></a></p>
<p>I understand<strong> the idea</strong> behind these, it&#8217;s the heritage of a brand taken through history and into the future; meaning that people enjoy chili now the way they always have&#8230;</p>
<p>&#8230;but I still can&#8217;t get rid of the feeling that it looks like they&#8217;re eating <strong>shit</strong>.</p>
<p>(And that&#8217;s why I cannot see how the Nu-way client accepted a No-way concept.)</p>
<p>Taken from <a href="http://adsoftheworld.com/media/print/nuway_weiners_emoticon" target="_blank">Ads of the world</a><br />
<strong><br />
Credits</strong></p>
<p><strong>Advertising Agency:</strong> Brunner, USA<br />
<strong>Chief Creative Officer:</strong> Jay Giesen, Rob Schapiro<br />
<strong>Executive Creative Director:</strong> Brett Compton<br />
<strong>Copywriter:</strong> Brett Compton<br />
<strong>Producer:</strong> Jeff Wiggins<br />
<strong>Associate CD / Art Director:</strong> Scot Crooker<br />
<strong>Account team:</strong> Frank Compton</p>
]]></content:encoded>
			<wfw:commentRss>http://www.erikzona.com/smudgy-nu-way-weiners-ads/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Instagram Socialmatic &#8211; A Cool Concept</title>
		<link>http://www.erikzona.com/instagram-socialmatic-a-cool-concept/</link>
		<comments>http://www.erikzona.com/instagram-socialmatic-a-cool-concept/#comments</comments>
		<pubDate>Thu, 10 May 2012 08:44:33 +0000</pubDate>
		<dc:creator>Jonas</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Misc]]></category>
		<category><![CDATA[ADR Studio]]></category>
		<category><![CDATA[Concept]]></category>
		<category><![CDATA[flat touch screen camera]]></category>
		<category><![CDATA[Instagram app]]></category>
		<category><![CDATA[Instagram Socialmatic]]></category>
		<category><![CDATA[Lenah]]></category>

		<guid isPermaLink="false">http://www.erikzona.com/?p=3268</guid>
		<description><![CDATA[It&#8217;s only a concept, but wouldn&#8217;t it be great to have physical Instagram socialmatic? The Instagram Socialmatic is a flat touch screen camera with a built in printer,  16GB of storage capacity, two camera lenses, AND Wifi and bluetooth! It&#8217;s an impressive idea based on the super popular Instagram app and I personally would consider [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.erikzona.com/wp-content/uploads/2012/05/socialmatic.jpg"><img class="alignnone size-full wp-image-3269" title="socialmatic" src="http://www.erikzona.com/wp-content/uploads/2012/05/socialmatic.jpg" alt="" width="500" height="313" /></a></p>
<p>It&#8217;s only a concept, but wouldn&#8217;t it be great to have physical <a href="http://designtaxi.com/news/352454/Concept-Design-Of-Physical-Instagram-Camera/" target="_blank">Instagram socialmatic</a>? The Instagram Socialmatic is a flat touch screen camera with a built in printer,  16GB of storage capacity, two camera lenses, AND Wifi and bluetooth! It&#8217;s an impressive idea based on the super popular Instagram app and I personally would consider buying one (for <a href="http://lenahcaruana.com" target="_blank">Lenah</a>).</p>
<p>The concept is designed by ADR Studio. Let&#8217;s hope there&#8217;s enough interest to make it a reality.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.erikzona.com/instagram-socialmatic-a-cool-concept/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How T-shirts Are Designed</title>
		<link>http://www.erikzona.com/how-t-shirts-are-designed/</link>
		<comments>http://www.erikzona.com/how-t-shirts-are-designed/#comments</comments>
		<pubDate>Wed, 09 May 2012 08:54:37 +0000</pubDate>
		<dc:creator>Jonas</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[How T-shirts Are Designed]]></category>
		<category><![CDATA[T-shirts]]></category>

		<guid isPermaLink="false">http://www.erikzona.com/?p=3263</guid>
		<description><![CDATA[]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.erikzona.com/wp-content/uploads/2012/05/PastedGraphic.jpg"><img class="alignnone size-full wp-image-3266" title="PastedGraphic" src="http://www.erikzona.com/wp-content/uploads/2012/05/PastedGraphic.jpg" alt="" width="660" height="960" /></a></p>
]]></content:encoded>
			<wfw:commentRss>http://www.erikzona.com/how-t-shirts-are-designed/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>My best friend</title>
		<link>http://www.erikzona.com/my-best-friend/</link>
		<comments>http://www.erikzona.com/my-best-friend/#comments</comments>
		<pubDate>Tue, 08 May 2012 13:56:06 +0000</pubDate>
		<dc:creator>Jonas</dc:creator>
				<category><![CDATA[Me]]></category>
		<category><![CDATA[Lenah]]></category>
		<category><![CDATA[my best friend]]></category>

		<guid isPermaLink="false">http://www.erikzona.com/?p=3260</guid>
		<description><![CDATA[]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.erikzona.com/wp-content/uploads/2012/05/Lenah2.jpg"><img class="alignnone size-medium wp-image-3246" title="Lenah2" src="http://www.erikzona.com/wp-content/uploads/2012/05/Lenah2-300x300.jpg" alt="" width="300" height="300" /></a><a href="http://www.erikzona.com/wp-content/uploads/2012/05/Lenah4.jpg"><img class="alignnone size-medium wp-image-3241" title="Lenah4" src="http://www.erikzona.com/wp-content/uploads/2012/05/Lenah4-300x300.jpg" alt="" width="300" height="300" /></a><a href="http://www.erikzona.com/wp-content/uploads/2012/05/Lenah3.jpg"><img class="alignnone size-medium wp-image-3245" title="Lenah3" src="http://www.erikzona.com/wp-content/uploads/2012/05/Lenah3-300x300.jpg" alt="" width="300" height="300" /></a><a href="http://www.erikzona.com/wp-content/uploads/2012/05/Lenahcool.jpg"><img class="alignnone size-medium wp-image-3249" title="Lenahcool" src="http://www.erikzona.com/wp-content/uploads/2012/05/Lenahcool-300x300.jpg" alt="" width="300" height="300" /></a></p>
]]></content:encoded>
			<wfw:commentRss>http://www.erikzona.com/my-best-friend/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>

