I know what they’re trying to do here, “Don’t get low on sugar, have a snack, be happy.”, but I just don’t like execution here. It feels dull and uninspired. Copy and concept is good though: “You’re not you when you’re hungry”. I sure know how that feels!

Taken from Ads of the World

Credits:

Advertising Agency: BBDO, New York, USA
Chief Creative Officer: David Lubars
Senior Creative Directors: Gianfranco Arena, Peter Kain
Art Director: David Diliberto
Copywriter: Tommy Troncoso
Illustrator: Morning Breath
Art Buyer: Cindy Pardy
Published: May 2012

This is a good advertising! One, clear, simple and great idea and excellent execution. Nothing to add, like the ad.

Credits:

Advertising agency: Euro RSCG, Israel
Chief Creative Officer: Ben Sever
Executive creative director: Ben Sever
Art Director: Ale Feldman
Copywriter: Oded Nadir
Agency Producer: Dana Caro
Head of Account management: Maya Cohen
Account Executive: Yael Eichenwald
Planner Director: Uri Oren
Planner: Pnina Wiessman

It’s hard to dislike this simple idea. After all, people like kids and movies, so dressing up a kid as famous movie characters can’t fail right?

If you’re curious about why the copy reads: A brand new movie theater, now on the 3rd floor, it’s because Praia de Belas is a big shopping mall in Porto Alegre, Brazil.

Credits:

Advertising Agency: Globalcomm, Porto Alegre, Rio Grande do Sul, Brazil
Creative Director: Luis Giudice
Art Director: Fernando Quines
Copywriter: Keigiro Ueno
Photographer: Marcelo Nunes
Additional credits: Bandits Graphic
Published: May 2012

I found this on Ads of the World,

I understand the idea behind these, it’s the heritage of a brand taken through history and into the future; meaning that people enjoy chili now the way they always have…

…but I still can’t get rid of the feeling that it looks like they’re eating shit.

(And that’s why I cannot see how the Nu-way client accepted a No-way concept.)

Taken from Ads of the world

Credits

Advertising Agency: Brunner, USA
Chief Creative Officer: Jay Giesen, Rob Schapiro
Executive Creative Director: Brett Compton
Copywriter: Brett Compton
Producer: Jeff Wiggins
Associate CD / Art Director: Scot Crooker
Account team: Frank Compton

I kind of like this campaign. It gets the idea across in a funny way. Judging by its low score on Adsoftheworld I might be alone in thinking this. What do you think? Don’t hesitate to comment below!

The tagline is More movies, more emotions and the company is UGC.

Credits:
Advertising Agency: TBWA, Paris, France
Director: Emma Luchini
Executive Creative Directors: Philippe Simonet, Eric Holden, Remi Noel
Art Director: Philippe Taroux
Copywriter: Benoit Leroux
Producer: Maxime Boiron
DoP: Laurent Tanguy
Sound Design: Benoit Dunaigre
Agency Producer: EMMA
Agency Producer: Virginie Chalard
Editing Company: Reepost
Post production: Coralie Duarte / Reepost
Editor: Benjamin Favreul
Published: May 2012

“Risks prefer to be hidden.”

This is visually strong with a really nice idea. Brilliant.

Found here at adsoftheworld.com

Credits:
Advertising Agency: Teran TBWA, Mexico
Chief Creative Officer: Joaquín Maldonado
Creative Directors: Oscar Casarreal, Pablo Guerrero
Art Directors: Eduardo Andrade, Laura Rivapalacio, Ana Martinez
Copywriters: Erick Flores, Lorena Medellin, Eduardo Rodriguez
Illustrator: Ricardo Salamanca
Photographer: Ivan Belaustegui
Published: September 2012

Not sure I get this one. It’s also strange for a print concept, digitally it might work better since it plays off the digital world. Thoughts?

Credits:
Advertising Agency: Y&R Dubai, UAE
Director: Dimitri Daniloff
Executive Creative Director: Kalpesh Patankar
Agency Executive Producer: Amin Soltani
Agency Producer: Jolianne Ray
Photographer: Dimitri Daniloff
Designers for the paper silhouette: Le Creative Sweatshop
Published: April 2012

The superhero of copywriters, David Ogilvy, has a nice little story that I found in The Idea Writers yesterday. It goes like this:

On his way into work one morning, Ogilvy encountered a homeless man begging on the street with a sign that read “I am blind. Please help.” Ogilvy paused before the unfortunate, noticing the empty cup at his side and, rather than making a monetary contribution, he took the man’s sign and rewrote it. When Ogilvy left his office later that day, the homeless man’s cup was overflowing.

The sign now read: “It is spring and I am blind.”

The reason this worked is that Ogilvy’s way of writing it tells a story, asks the passerby for an emotion, conjures an image of spring (your own image, with memories, associations and whatnot) and thereby creates empathy for the poor man and all the sights and joys he’s missing out on due to his blindness.

Copywriting and advertising in general is about storytelling. But not telling your own story, but the one of the client. This is exactly what Ogilvy did in the above example.

Check out amazing photos from behind the scenes of the spectacular TV-series Mad Men here and a Q&A with “Don Draper” = Jon Hamm here

Here I am, shamelessly trying to get more hits to my blog with another image of Justin Bieber. I’m sure Google will see through this one though.

But the point of this picture is not Justin Bieber or to get Bieber fans to my blog (I don’t think they would find much to like), it’s to give props to world- renowned advertising agency BBDO for coming up with the campaign Doggelgänger where you match your face with homeless dogs. Sounds strange? Below you’ll find BBDO’s explanation, quoted from their website.

I think this campaign is great because it’s fun, engaging and has a good cause.

“Meet your canine match.